Pulse Roll Label Products, has teamed up with leading foil manufacturer, API Group, to support the launch of its new PureFinish cold foil adhesive at Labelexpo Europe, with a range of eye-catching promotional labels.

The company’s new tinted cold foil adhesive is part of its PureFinish portfolio of varnishes and adhesives. Formulated for UV flexo printing, and tinted blue to make registration easier, the adhesive complies with the very latest EuPIA guidelines and industry standards and is also available for non-direct food packaging applications.

The collaborative project was inspired by API’s Trends Folio 2019-2020, which was the foundation for the creative development of an attractive range of self-adhesive labels to showcase Pulse Roll label Products’ new cold foil adhesive. Different designs were created to complement the key market trends identified by API’s creative development team.

Combining the new PureFinish cold foil adhesive with a selection of API’s narrow web TA Plus cold foils, the promotional labels were printed at Edale Ltd in Whiteley on the new version of its FL3 flexographic printing press using the next evolution of PureTone FPC inks, which has also been introduced at Labelexpo.

Mikaela Harding, product manager, Pulse Roll Label Products, says, “We’re seeing continued demand for embellishments, including inline cold foil applications in the narrow web sector. With technological advancements in recent years, there’s been increased uptake in the use of cold foil in the label sector. It’s now a proven and popular inline process used by many converters, in both the UK and overseas markets.”

Cold foiling, like other processes, relies on a combination of aspects to provide optimal print quality. Taking a collaborative approach, Pulse Roll Label Products involved several top suppliers in the promotional project. With UV flexo inks and adhesive provided by Pulse Roll Label Products; printing at Edale; foils from API; plates from Creation Reprographics; substrates by Herma; diecutting by RotoMetrics; anilox from ALT; doctor blades from Flexo Concepts and plate mounting tape by tesa, the project brought together a group of experts in the label industry.

Sarah Harriman, marketing and communications manager, Pulse Roll Label Products, adds, “Brand differentiation and attractive finishing effects for printed labels can be achieved using cold foiling, with remarkable results including fine detail and solid area coverage. We are delighted to have teamed up with API and, as part of our partnership ethos, to also involve other leading industry experts in this promotional project. The printed results are being showcased on our stand at Labelexpo Europe to illustrate how cold foiling can enhance and add value to a brand’s label.”